Privacy Policy
Last updated: [18 April 2026]
1. Who we are Spice Genie UK Ltd (“we”, “us”, “our”) is the controller of your personal data. Our main brand is Spice Genie UK Ltd. Our associated and sister brands currently include: Chai & Crumbs by Spice Genie Sweet One UK Ltd The Bombay Edit If you have any questions about this Privacy Policy or how we use your personal data, you can contact us at: Email: spice.genieuk@gmail.com Address: 5A Ellesmere Gardens, Ilford, IG4 5DA, United Kingdom
2. What this policy covers This Privacy Policy explains how we collect, use, store and share your personal data when you: visit our website; complete a website form; submit a Meta lead form on Facebook or Instagram; place an order with us; contact us by email, SMS, social media, phone or direct message; or sign up to receive updates, offers, promotions or marketing from us or our associated brands.
3. What personal data we collect We may collect and process the following personal data: your name; email address; mobile phone number; address details where relevant; order and purchase details; enquiry details; marketing preferences and consent records; messages and communications you send to us; products, services or offers you are interested in; and technical information such as browser type, device information, IP address and website usage data.
4. How we collect your data We collect personal data directly from you when you: fill in a form on our website; submit a Meta lead form; place an order; contact us directly; or sign up to receive offers, updates or promotions. We may also collect some information automatically through cookies and similar technologies when you use our website, where applicable.
5. How we use your personal data We may use your personal data to: respond to your enquiries; provide products and services to you; process and fulfil orders; manage our relationship with you; improve our products, services, website and marketing; keep records of your opt-ins, opt-outs and consent preferences; send you marketing by email and/or SMS about Spice Genie UK Ltd; and where you have specifically agreed, share your details with our associated and sister brands so that they may contact you directly by email and/or SMS with their own offers, promotions, launches, news and updates.
6. Brands that may use your data for direct marketing Where you have specifically agreed at the point your data was collected, your personal data may be used for direct marketing by: Spice Genie UK Ltd Chai & Crumbs by Spice Genie Sweet One UK Ltd The Bombay Edit If you do not specifically agree to marketing from one or more of these brands, your personal data will not be used by those brands for their own direct marketing.
7. Our lawful bases We rely on one or more of the following lawful bases under UK data protection law: Contract – where we need your data to provide products or services you have requested. Legal obligation – where we need to use your data to comply with legal or regulatory obligations. Legitimate interests – where necessary to run, protect and improve our business. Consent – where we rely on your permission for direct marketing by email and/or SMS, including direct marketing by our associated and sister brands.
8. Email and SMS marketing Where you have given us consent, or where we are otherwise permitted by law, we may send you marketing communications by email and/or SMS about our brands, products, services, offers, launches and updates. Where you have specifically agreed, Chai & Crumbs by Spice Genie, Sweet One UK Ltd, and The Bombay Edit may also contact you directly with their own email and/or SMS marketing. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at spice.genieuk@gmail.com . You can opt out of SMS marketing at any time by replying STOP or by contacting us at spice.genieuk@gmail.com .
9. Who we share your data with We may share your personal data with: payment providers; delivery and fulfilment providers; email and SMS service providers; ecommerce and website service providers; advertising and analytics providers; professional advisers where necessary; and our associated and sister brands listed above, but only where you have specifically agreed to receive direct marketing from them.
10. International transfers Some of our service providers may store or process personal data outside the United Kingdom. Where this happens, we will ensure appropriate safeguards are in place in accordance with applicable data protection law.
11. How long we keep your data We keep personal data only for as long as necessary for the purposes for which it was collected, including legal, tax, accounting, regulatory and record-keeping purposes. Where you have signed up for marketing, we may keep your contact details and marketing preferences until you unsubscribe, opt out, withdraw consent, or ask us to stop. We may also keep a limited suppression record so that we can respect your marketing preferences and avoid contacting you again in error.
12. Your rights Depending on the circumstances, you may have the right to: request access to your personal data; request correction of inaccurate personal data; request deletion of your personal data; request restriction of processing; object to processing; withdraw your consent at any time where we rely on consent; and object at any time to the use of your personal data for direct marketing. If you object to direct marketing, we will stop using your personal data for that purpose.
13. Cookies and similar technologies Our website may use cookies and similar technologies to operate properly, analyse website traffic, improve user experience and support our marketing activity. Where required, we will ask for consent before using non-essential cookies.
14. Data security We take reasonable technical and organisational measures to help protect your personal data against unauthorised access, misuse, alteration, disclosure or loss.
15. Complaints If you have any concerns about how we use your personal data, please contact us first at spice.genieuk@gmail.com . You also have the right to complain to the Information Commissioner’s Office (ICO).
16. Changes to this policy We may update this Privacy Policy from time to time. The latest version will always be posted on our website and will apply from the date shown at the top of this policy.
